I never intended this to be more than tease, I thought it was clear.

But anyway – now that I’m reading your (very welcome) comment, I could’ve made the attention more worthwhile.

I did say in another post that I liked the ideas and it’s perfectly clear to me how changing the emphasis on the value curve can benefit a company and its customers.

And while I’m re-reading this the n-th time – it’s not a marketing book at all, at least not in the usually perceived sense.

What I did feel while listening to the Blue Ocean Strategy audio book, though, was that it could have been considerably shorter, given the amount of actionable material it presents.

And I am perfectly OK with people arguing the statement above.

I like the one idea in the book, it’s simple and useful – but the rest is just a series of examples of the same thing and a lot of what I felt was repetitive indoctrination, hence bullshit.

Thanks again and if you get a chance, I’d love to hear some recommendations along the same path.