* I have recently noticed that this post has come to rank quite highly in Google and thus felt I needed to add some clarification, given the fact that a lot of readers do not seem to have understood the underlying sarcasm and the message it is trying to convey. This blog is aimed towards entrepreneurs and as such views this book as a potential time waster – even though larger organizations might benefit from its (however inconcise) message. As it is often talked about in entrepreneurial circles, I thought I’d give it a mention. For a more relevant list of reading material, please look at my list of Recommended Business Books.
Inspired by the terrific insightfulness of Blue Ocean Strategy, I have tried to capture the gist
of the book by comparing its own value curve to that of your conventional marketing business handbook.
On the x-axis, you see a set of values the books bring to the reader, on the y-axis their strengths.
It is quite evident that marketing book A and marketing book B go down the usual path of trying to compete with similar emphasis on the individual value points, while Blue Ocean Strategy completely innovates the value curve and creates a blue ocean of uncontested market space for itself.