tadej.eu

A blog about game development, web technology
and entrepreneurship by Tadej Gregorcic

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Zynga

Casual Connect and Social Games Love

by Tadej Gregorcic on July 22, 2009

Love is the most important metric
says @sebdeh of Playfish. And according to Zynga general manager Roy Sehgal, the number of players returning regularly (and not play time) is the metric that most closely correlates to a social game’s suitability for monetization.

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