Love is the most important metric
says @sebdeh of Playfish. And according to Zynga general manager Roy Sehgal, the number of players returning regularly (and not play time) is the metric that most closely correlates to a social game’s suitability for monetization.
In his latest book (Outliers), Malcolm Gladwell argues that if you want to really master something (e.g. playing guitar, programming, playing golf), there is a high probability that the number of hours you will need to invest into it will revolve around 10,000.
A powerful video drawing parallels between the development of a human fetus from conception to birth and the entire course of our evolution, right up to a version of the proverbial nuclear demise.
Especially during times when things are not so dandy for a lot of people and resources are short, these images should inspire a [...]