Bullshit Marketing

After having read (or rather, listened to) Blue Ocean Strategy,
I want to go out and buy one of these:


Don’t get me wrong, I like some of the ideas mentioned in the book (like value curve innovation), as well as the examples, but the way the material is presented worries me …

The later in their careers people read it, the better –

– just don’t adopt the stupid lingo :).

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