February 23, 2008
After having read (or rather, listened to) Blue Ocean Strategy,
I want to go out and buy one of these:
Don’t get me wrong, I like some of the ideas mentioned in the book (like value curve innovation), as well as the examples, but the way the material is presented worries me …
The later in their careers people read it, the better –
– just don’t adopt the stupid lingo :).