tadej.eu

Personal site of Tadej Gregorcic - entrepreneur & developer
on software, games, gamification, unity3d and other curiosities

Bullshit Marketing

by Tadej Gregorcic on February 23, 2008

After having read (or rather, listened to) Blue Ocean Strategy,
I want to go out and buy one of these:


Don’t get me wrong, I like some of the ideas mentioned in the book (like value curve innovation), as well as the examples, but the way the material is presented worries me …

The later in their careers people read it, the better -

- just don’t adopt the stupid lingo :) .

blog comments powered by Disqus

Previous post:

Next post: